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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/8ee74093-133a-4898-8839-fbd110bb585c/site-logo.png Home | De Lisa Carol The Brandmixologist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/0c0b9da2-cdf1-4b36-8751-8ee2258cb1a6/logo.png Home | De Lisa Carol The Brandmixologist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/287401af-2244-488c-9e67-ee7bd37fb4a7/Screen+Shot+2022-01-28+at+10.47.09+PM.png Home | De Lisa Carol The Brandmixologist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/b42c0a6e-a6f5-4491-b927-deea85baecee/Ladybossblogger.png Home | De Lisa Carol The Brandmixologist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/b668386f-8d5a-4e14-8e80-64f5facf8056/Her%2BCampus.png Home | De Lisa Carol The Brandmixologist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/fa624b40-3634-4200-bf0e-72d4e5cf8b7b/DeLisa-24.jpg Home | De Lisa Carol The Brandmixologist - HEY, I’M DE LISA I’m an Executive Creative Director with 15+ years of experience shaping brand identities, scaling in-house teams, and leading cross-functional creative for nationally recognized brands. My strength lies in building not just beautiful campaigns—but systems, teams, and processes that support creativity at scale. I’ve led the evolution of multi-market creative departments, redefined brand voice, and partnered across disciplines to bring consistency, clarity, and performance to every touchpoint. Whether leading internal teams or working with external agencies, I believe in the power of thoughtful collaboration, clear vision, and data-informed storytelling. 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They don't have an app that is customizable to their health providing them useful information regarding their health needs. They need a reward system that will allow them to know if they are going in the right direction with their health needs. They aren't sure if a Health app is safe enough to put their Health information in-app. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632364214658-FH5BM4HL01FXSBFYNXVT/Screen+Shot+2021-09-22+at+10.29.15+PM.png Case Study: Olive Health App - List of Possible Solutions Provide an app that will customizable to the individual needs of the user so they can stay on track and reach their goals. Allow the users to set up goals or use the inside app goal system to keep the user motivated and focus. Every Quarter allows the user to get a summary of their wins and some possible next goals. Allow the user to decide what they want to share or not share to reach their goal. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632608595005-5DXZCH55E045XRCGF2SQ/Samantha.png Case Study: Olive Health App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632616038583-8VJLZ2Y9F29LGI78E0RS/Robert.png Case Study: Olive Health App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632398046923-S5VP2RDF6MVWHZN8WFK3/Web+1920+%E2%80%93+3%402x.png Case Study: Olive Health App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632418769896-2N3KZVZ8RT2NMI7GKGYO/Web+1920+%E2%80%93+4%402x.png Case Study: Olive Health App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632418711942-2DCCPYDDHM00OMI7TXCB/Web+1920+%E2%80%93+5%402x.png Case Study: Olive Health App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632625269335-J2GBL8LHG0HJ4Q2I44KJ/Screen+Shot+2021-09-25+at+11.00.16+PM.png Case Study: Olive Health App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632626829112-ATWFMI3FPBBPR7FBSI8O/MAP.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632613569214-C79A3XPA5DUY666CXCO8/Affinany+Map.png Case Study: Olive Health App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632613515355-H1NT9C52QABZ51DG0G2J/Screen+Shot+2021-09-25+at+7.44.23+PM.png Case Study: Olive Health App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632614999315-W80GLMV8QQHL5UJ4VZDL/13.png Case Study: Olive Health App - Make it stand out When the users were done booking their appointment they did not know if their appointment was confirmed or added to their appointment. Users were confused about how to play and stop a video and rewind (Medium) Suggestions: Separate the most recent booking and make sure to give the designer notes to make it stand out design-wise so the user will know their appointment is confirmed. Add play, stop, rewind, fast forward and other related buttons for users to know how to play their video 6 or 6 participants felt this way https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632615079847-SF62ZMYATCZ6K928YXGQ/14.png Case Study: Olive Health App - Make it stand out Throughout the task, users had problems going back and weren't sure how to do so (High). The users thought that the Height and weight section was a slider and didn't know how that would function(medium), Suggestions: Instead of having a symbol use the word "Back" to make it clear this is how they go back to the previous back. Replace the box with a text box 3 or 6 participants felt this way https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632615116476-GB59ZGFKA6YPATJWLG5A/15.png Case Study: Olive Health App - Make it stand out The users felt that there are too many options for systems and did not like the fact they would have to scroll to find their systems or skip this (low). Suggestions: I would have a text box being shown that allows the users to add as many as they want. 2 or 6 participants felt this way https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632620696600-9282BQDMXSRKYJP8HII1/Color.png Case Study: Olive Health App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632621890145-KQM97Y0ORE5TTUKO3Z8P/18.png Case Study: Olive Health App - Make it stand out Here is an example of our Grid system https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632621881587-C3RMZKH88Z5FJ0KPXY31/17.png Case Study: Olive Health App - Make it stand out This is how users can expect to see our design element used throughout the app. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632621870703-9L00RRB0YIL71G6AG3QG/16.png Case Study: Olive Health App - Make it stand out Here is another example of how text is used based on the standard indicated for IOS users. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632623499042-VA0RITQ5Z3T4SOH71PKG/Website.png Case Study: Olive Health App - Make it stand out Throughout the app, I am going to fill in the forms so the user will understand what they need to include to get the best outcome. For example, I can add an example of what the email should be. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632623355990-ICTYF1AJOJEWNT88IQXP/21.png Case Study: Olive Health App - Make it stand out I originally used what I thought was a triangle that pointed to the left to indicate the user to go back however many users felt this was a play button and often got stuck when asked to go back. So I replaced the triangle with the word back and the less than symbol to make it clear this is how they go back. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632623339862-59RCLVQAMS6YWTV8O3VU/20.png Case Study: Olive Health App - Make it stand out I will make sure that all alerts are the color pink to convey that the information is important and the user to focus on that information. Usage of gray will be used for background colors the elements that are not as important so that blue or yellow can convey the most important information. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632623368120-08OJFELLTYNUNII7SH2B/22.png Case Study: Olive Health App - Make it stand out When I had the icons/emojis I did not included the words to describe what they were but now placing them in it will help users to understand what workouts they are about to click on. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363844654-0NWVH6VCLVUAR2WLSDCA/1.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363844458-98D3GHCKZ692R166BFR9/2.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363845033-SC0HHFZO0FSGFLACXRJK/3.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363845302-R6AKLVAUSRXXVIVE5DHB/4.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363845558-0F48RNSVVKK6EBJ3DQSE/5.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363845824-PHQANGDVJWFTT1OAI121/6.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363846146-OBOPP0XDUMMGUA1NC6KQ/7.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363846313-EFA2CZDDAFAY0N8GI0Y3/8.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363847345-EI5VLBDKX40HAHQ0W8SX/9.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363847000-FMO4BBKS7RG3NPP6SEGR/10.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363847599-JUYJCU5W2PM9A5QX4XPE/11.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632363847891-ADARC6D31E0B2NOITUEE/12.png Case Study: Olive Health App https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1632451092493-NSNGUMNGV46HICV5YVHD/fina%3B+protooy%5Br%5C Case Study: Olive Health App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.delisacarol.com/template-one daily 0.75 2021-10-23 https://www.delisacarol.com/window-nation-semi-annual-sale daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/40f2ade0-a310-48cf-b053-088c7b700b89/May_MRT_DG_Semi+Annual+Sale_Home+Page+HERO_Web.png Window Nation Semi Annual Sale Main Website Update Banner https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/1ec9e3a5-437b-4cfa-993d-f7c098ac0103/APR_MRT_PrintfdF+%283%29.jpg Window Nation Semi Annual Sale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/dc38682b-e4c8-404c-9c11-aaafec998518/APR_MRT_Print_DM_iHeart_50OFF+%283%29.jpg Window Nation Semi Annual Sale Direct Mail Piece for Iheart https://images.squarespace-cdn.com/content/v1/5ccb0be065019f60a83bee5f/906b9ae4-95c7-42cf-a4da-f5e3b59f1499/Screenshot+2024-03-26+at+10.51.45%E2%80%AFPM.png Window Nation Semi Annual Sale - 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